DTC Agency
What Is the Two Comma Club? (And Why It Matters When Hiring a Funnel Agency)
What Is the Two Comma Club? (And Why It Matters When Hiring a Funnel Agency)
May 19, 2026
What Russell Brunson actually built
The Two Comma Club exists because ClickFunnels needed a way to recognize customers who built funnels that crossed the $1M-revenue threshold. Russell Brunson and the ClickFunnels team launched the program in 2017. By 2026, more than 1,000 funnels have crossed the threshold.
Three tiers, each independently verified:
| Tier | Single-funnel revenue threshold | Approx. winners worldwide |
|---|---|---|
| Two Comma Club (2CC) | $1,000,000+ | 1,000+ |
| Two Comma Club X (2CCX) | $10,000,000+ | ~300 |
| Two Comma Club C (2CCC) | $100,000,000+ | ~30 |
ClickFunnels verifies each submission. You provide Stripe records, payment processor reports, and ClickFunnels analytics. They cross-check. Then they ship a physical award — initially a plaque, now a glass trophy at the higher tiers.
Why this matters: it's one of the few funnel-agency credentials in the marketing industry that's actually verified by a neutral third party. Anyone can claim "we drive amazing ROI." Almost nobody can show a verified $10M-funnel award.
Why the vertical of the award matters more than the level
The award certifies the funnel hit $10M in revenue. It doesn't certify what kind of funnel. The vast majority of 2CCX-winning funnels are info products: a webinar funnel for a $2,000 course, or a challenge funnel for a $5,000 mastermind. The mechanics that drive a $10M info-product funnel — webinars, urgency, social proof, payment plans — are different mechanics than what drives a $10M DTC funnel or B2B SaaS funnel.
If you're a DTC jewelry brand evaluating a 2CCX agency, ask: which vertical was your 2CCX win in? If it was info products, the funnel knowledge transfers maybe 40%. If it was DTC, it transfers 80%+. The vertical is the variable.
AdSquad's 2CCX recognition: built across cross-vertical work. The Top 300 designation reflects $10M+ in funnel revenue produced across B2B real estate (RSN Property Group raised $25M+), DTC beverage (Tiesta Tea quarterly revenue grew from $77K to $309K), B2B services (EightX, BrainyAMZ), and creator services (UGC Factory +1,150% YoY).
How to verify an agency's 2CC / 2CCX claim
ClickFunnels publishes a directory of award winners on their site. If an agency claims a 2CCX, you can verify by:
- Asking which funnel won the award
- Asking which company / brand the funnel was for
- Asking when the award was issued
- Checking the ClickFunnels public directory
Any agency that hedges on these questions is potentially overclaiming. The award is binary — you have it or you don't.
What the award doesn't tell you
Five things the Two Comma Club doesn't measure, that matter for evaluating an agency:
- Retention. Did the funnel produce $10M in one launch then die, or sustain across years?
- Profitability. $10M in revenue can be produced at 5% margin or 80% margin.
- Whose funnel it was. Sometimes the award reflects work on a client's funnel. Sometimes the agency's own product funnel.
- Recency. A 2CCX from 2019's economics is different from a 2CCX in 2026's. Meta CPMs have risen 40%+ since then.
- Vertical. As covered above — the most important variable.
The award is useful signal, not the whole picture. Use it as one input among five.
How a 2CCX informs AdSquad's framework
AdSquad's 2CCX recognition shaped the AOS framework you'll see referenced across this site. The six AOS levers (creative, funnel, tracking, lifecycle, retention, brand) reflect what actually drove $10M+ in single-funnel revenue when we worked on it the first time. We codified the levers because we wanted the next $10M funnel to be repeatable.
The 12-month projected upside the AI audit produces — the +112% number in the demo — is the weighted sum of fixing each lever vs your current state. The math is grounded in what 2CCX-level work actually produces.
See what makes us different
The AdSquad audit engine runs your brand through the same 127-page diagnostic our strategists used to engineer the 2CCX-winning funnel.
Frequently asked questions
How rare is a 2CCX award?
Roughly 300 worldwide as of 2026. ClickFunnels has over 100,000 active users; 2CCX winners are top 0.3%.
Can someone fake a 2CCX claim?
The award itself is independently verified by ClickFunnels. You can cross-check claims against their public winner directory.
What's the difference between 2CC, 2CCX, and 2CCC?
Revenue threshold per single funnel. 2CC = $1M, 2CCX = $10M, 2CCC = $100M.
Does AdSquad have a 2CCX award?
Yes. Top 300 funnel builders worldwide — based on $10M+ in client-attributable revenue through a single funnel.
How long does it typically take to win a 2CCX?
Most 2CCX-winning funnels reach the $10M threshold over 12–36 months from launch. The math: $10M / 36 months = ~$278K/month average revenue from a single funnel.
Why isn't 2CCC more common?
The jump from $10M to $100M in single-funnel revenue requires sustained scale across 4–8+ years and brand-defensibility to maintain margin under that scale.